CREATED BY 

NATURE

DRIVEN BY

TECHNOLOGY

It's time we question everything

for the good of the earth

We set to create a NEW way of doing things.

The fashion industry is one of the biggest polluters on earth. We're here to change that. For year's we have had zero clue on where the raw materials are produced and where our purchased garments are manufactured.    

THE PROCESS

STAGE ONE.

ORGANIC FARMS.

LOCAL SHEEP AND ALPACA.

Working with local british organic farmers and owners who care as much about sustainability as we do.

LOCAL PROVENANCE.
We contacted local Sheep and Alpaca farmers to understand more about how they look after their animals. 
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The fashion industry is one of the biggest polluters on earth. 
 
We set out to create a NEW way of doing things. To be part of the solution, not the problem. Our mission to create a  movement in creating a transparent, circular movement. 
GETTING TO KNOW THE ANIMALS.
We then visited two local organic farms who care as much about sustainability as we do.
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WILLASTON SHEEP
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WILLASTON ALPACA
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WILLASTON SHEEP

STAGE TWO.

SHEEP SHEARING. RAW SHEEP FLEECE.

The Sheep and Alpaca were then sheared by local shearers ready for us to sort.

Every year, at the end of winter, sheep farmers shear their sheep, using an electric tool similar to a razor, that removes all of the sheep’s fleece in one piece. This sheep fleece will on average weigh around 3-4kgs. Once sheared, they are then left with a thin, cool coat for the summer months.  
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STAGE THREE

SORTING AND WASHING RAW MATERIALS.

As the wool is extremely greasy with lanolin and often covered in dirt and other contaminants we then had to wash the fleeces before sending them to the spinners. This process is called skirting. 

STAGE FOUR

SCOURING, CARDING, COMBING AND SPINING.

Every year, at the end of winter, sheep farmers shear their sheep, using an electric tool similar to a razor, that removes all of the sheep’s fleece in one piece. This sheep fleece will on average weigh around 3-4kgs. Once sheared, they are then left with a thin, cool coat for the summer months.  
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STAGE FIVE

Creating seamless product through shima-seiki WHOLEGARMENTtechnology.