THE CAMPAIGN FOR WOOL
Live naturally and choose wool.
We are proud to be partnering with Campaign for Wool as an official Campaign for Wool supporter with a common objective to grow the awareness of wool globally.
For our special releases, which includes mali studios locally sourced wool and alpaca as well as other British wool from small manufacturers, we are extremely proud to be able to use the Campaign for wool trademarks on all of these products once these are released in 2020.
We are excited to be able to trace back to the exact farm the yarn started from with all of our product using the Campaign for wool trademark.
CAMPAIGN FOR WOOL
Campaign for Wool is a global endeavour initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness amongst consumers about the unique, natural, renewable and biodegradable benefits offered by the fibre.
Encouraging collaboration between an international community of woolgrowers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses; From luxurious fine merino knitwear and cloth through beautiful hardwearing interior products to fire-retardant insulation for the home.
Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool.
PROMOTING COMMON ETHICAL PRINCIPLES
We are using the most sustainable processes possible for mali studios and share the same common ethical key principles as Campaign for Wool;
• Employment is Freely Chosen
• Freedom of association and the right to collective bargaining are respected
• Working Conditions are Safe and Hygienic
• Child labour shall not be used
• Living wages are paid
• Working hours are not excessive
• No discrimination is practised
• No harsh or inhumane treatment is allowed
• Activities ensure the Protection Of The Environment